Loyalty & CRM

Loyalty that brings guests back — on every surface

Guest profiles, points, offers, win-back campaigns and referrals, working across counter, online, QR and kiosk from day one.

A regular is worth a multiple of a first-timer — if you can recognize them. Novaryq builds a guest profile from every order, on every channel, and turns it into points, offers and win-back campaigns that actually fire when a good customer goes quiet.

Novaryq loyalty dashboard with guest profiles and offers

  • Guest profiles

    Every order — counter, online, QR or kiosk — builds one first-party guest record.

  • Points & offers

    Earn-and-redeem loyalty with targeted offers, honoured on every surface.

  • Win-back campaigns

    Automatically reach guests who’ve gone quiet before they’re gone for good.

  • Referrals

    Let regulars bring their friends — referral tracking is built into the platform.

Your guest list, not a marketplace’s

Because ordering is commission-free and direct, the guest relationship is yours: names, order history and preferences live in your CRM, not a delivery app’s. That first-party data powers segments, journeys and promotions in the built-in marketing tools.

First-party by construction

A guest record you own, because the order never left your system

Recognising a regular requires a record of them. Because ordering is direct — counter, online, QR and kiosk all on the same platform — the guest relationship is yours rather than an intermediary’s.

  • One profile per guest across every channel, rather than a separate identity per ordering surface.
  • Order history is the loyalty signal, so nothing has to be re-entered to make an offer relevant.
  • Consent is recorded and enforced at the API layer — a guest who did not opt in is not marketed to, whatever a campaign says.
Guest loyalty profile on a Novaryq screen

What you can actually do with it

  • Earn and redeem

    Points accrue on any surface and are honoured on any surface — including the kiosk, which is where most systems quietly stop.

  • Win back the quiet ones

    Reach guests who have gone quiet on a defined cadence, before they have simply stopped being regulars.

  • Targeted offers

    Offers scoped to a cohort rather than blasted, so the discount goes to the visit that would not have happened.

  • Referrals

    Referral tracking is part of the platform; the public programme lives on its own page with its terms stated.

Turn first-timers into regulars

See profiles, points and win-backs on real flows in a demo.